The role of photos in requests for proposals and competitions: a decisive advantage.

In the world of architecture, construction, planning and property development, winning a tender or competition is often a question of detail. Of course, the project must be solid, relevant and technically coherent. But when all else is equal, it's the clarity, emotion and showcasing of know-how that make the difference. And that's precisely where my photos come in.

Since 2011, I've been working with architects, interior design agencies, developers, general contractors and design offices who want to showcase their past projects so they can win future ones. Here's why and how professional images, designed for this type of use, become a real strategic lever in responding to calls for tender.

Showing is convincing

In a response file or oral presentation, it's not enough to say “we've done a similar project”, you have to show it clearly and with impact. A well-framed, sharp image, with controlled perspectives and well-managed lighting, enables the jury or the client to immediately understand the scope and quality of the project. It creates an immediate visual connection. A text remains abstract, while a photo gives concreteity, scale and substance.

I've often seen my clients win competitions. Each photo supported their statement, illustrating with finesse their ability to create functional, aesthetic and well-thought-out spaces. That's the power of visual proof.

School Livry-Gargan. Architect: Yoonseux

Immediate confidence

A jury has very little time to spend with each candidate. First impressions count. If images appear amateurish (badly framed, overexposed or distorted), they can even discredit the best creations. Conversely, professional images immediately convey a message of rigor, exacting standards and care.

My photos are designed to tell a coherent story about the project. They emphasize geometry, light and materials, but also use, circulation and architectural details. This level of photographic care refers directly to the care taken by my clients in their own work. And this is something that project owners perceive, even unconsciously.

Offices in Paris

Une photothèque solide pour nourrir tous vos supports

Les appels d’offres ou concours se multiplient, et souvent dans l’urgence. Avoir une photothèque professionnelle de vos réalisations vous permet de répondre plus vite et plus efficacement. Vous pouvez illustrer vos références en quelques clics avec des photos valorisant vos projets.

Lorsque je livre une série d’images, elles sont déjà optimisées pour un usage en concours, à la fois en haute définition pour le print, et en basse définition pour le web. Les légendes et les mots-clés sont renseignées dans les métadonnées, permettant un gain de temps énorme lors des recherches de photos. Cela facilite le travail des responsables communication, des chefs de projet ou des chargés de concours.

Quai de la Photo Paris

Create visual consistency in your presentations

Project owners receive dozens of files. The ones that stand out are often those that tell a clear, coherent story, with a strong visual identity. If your projects are illustrated by images of consistent quality, even if the realizations are very different, this reinforces your image of expertise. Your files are more pleasant to read, more professional in both content and form.

By working regularly with my customers, I get to know their style, their architectural vocabulary, their signature. I can then photograph with this overall vision, to create a photo library that resembles you, and meets your expectations.

Maison de la Musique. Architect: MA3

Putting all the odds on your side

Winning a tender is often a question of adding up the smallest points. Juries are attentive to details, thoroughness and ability to project. A well-chosen, well-placed photo can sometimes tip the balance. Projects have been selected not just because they looked better “on paper”, but because they were better perceived visually.

It's no coincidence that major agencies invest in professional photography for every project they deliver, no matter how modest. They know that each reference can be the key to landing the next one.

School Orléans. Architect: EA+LLA

Conclusion: a picture is worth more than a thousand words

As an architectural photographer for the past fifteen years, I don't just “take pictures”, I also create tailor-made communication tools, designed to enhance the value of your projects in your B2B processes, and in particular your competitions and invitations to tender.

Each image is conceived as a convincing piece of evidence, a strong visual argument, to help my customers defend their know-how and reinforce their credibility. Because in our industry, it's not always the most competent who win... but often those who know best how to show what they do.

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